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About Yumy Bear

Learn more about the team and our plant-based, low sugar candy

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who is yumy bear

We are a team of passionate, candy-loving people who want to bring a low-sugar, vegan option to mainstream candy. Our candy is 100% plant-based with every pack contributing to supporting local community initiatives, charities and animal rescue centres.

what is yumy bear

Yumy Bear candies are naturally sweetened, being the obvious choice for anyone wanting to enjoy a bit of sweetness in their life! Yumy Bear is proud to be a Vancouver-based, women-owned company creating delicious candy options for those conscious of sustainability and animal welfare.

meet our founder

ERICA williams IS A SERIAL ENTREPRENEUR AND HAS A LONG STANDING PASSION FOR HEALTH AND WELLNESS

Erica has always been a candy lover but couldn’t find a healthier option that was also affordable. Her health journey began years ago when she developed an unhealthy relationship with food and realized to live a healthier lifestyle, education was key. Erica undertook studies in Kinesiology at the University of Fraser Valley and even furthered her knowledge with personal training and nutritional certification. During her studies, Erica competed in fitness competitions across Canada and created a consistent, healthier lifestyle and positive attitude towards foods.


Yumy Bear is founded on the “Feel Good” philosophy Erica now follows in her day to day. From her experience with coaching clients, the number one thing on everyone’s agenda was searching for low-sugar, plant-based snack options. “Using my kitchen as a starting point, I got to work experimenting with high-quality ingredients to create a unique gummy candy that is delicious and optimal for health-conscious people that also care about animal welfare. After over a year of rigorous testing, Yumy Bear was created and in the hands of happy friends, family, clients and loyal customers!”

Meet our Founder

ERICA WILLIAMS IS A SERIAL ENTREPRENEUR AND HAS A LONG STANDING PASSION FOR HEALTH AND WELLNESS.

Erica has always been a candy lover but couldn’t find a healthier option that was also affordable. Her health journey began years ago when she developed an unhealthy relationship with food and realized to live a healthier lifestyle, education was key. Erica undertook studies in Kinesiology at the University of Fraser Valley and even furthered her knowledge with personal training and nutritional certification. During her studies, Erica competed in fitness competitions across Canada and created a consistent, healthier lifestyle and positive attitude towards foods.

Yumy Bear is founded on the “Feel Good” philosophy Erica now follows in her day to day. From her experience with coaching clients, the number one thing on everyone’s agenda was searching for low-sugar, plant-based snack options. “Using my kitchen as a starting point, I got to work experimenting with high-quality ingredients to create a unique gummy candy that is delicious and optimal for health-conscious people that also care about animal welfare. After over a year of rigorous testing, Yumy Bear was created and in the hands of happy friends, family, clients and loyal customers!”

Meet our founder

ERICA williams IS A SERIAL ENTREPRENEUR AND HAS A LONG STANDING PASSION FOR HEALTH AND WELLNESS

Erica has always been a candy lover but couldn’t find a healthier option that was also affordable. Her health journey began years ago when she developed an unhealthy relationship with food and realized to live a healthier lifestyle, education was key. Erica undertook studies in Kinesiology at the University of Fraser Valley and even furthered her knowledge with personal training and nutritional certification. During her studies, Erica competed in fitness competitions across Canada and created a consistent, healthier lifestyle and positive attitude towards foods.


Yumy Bear is founded on the “Feel Good” philosophy Erica now follows in her day to day. From her experience with coaching clients, the number one thing on everyone’s agenda was searching for low-sugar, plant-based snack options. “Using my kitchen as a starting point, I got to work experimenting with high-quality ingredients to create a unique gummy candy that is delicious and optimal for health-conscious people that also care about animal welfare. After over a year of rigorous testing, Yumy Bear was created and in the hands of happy friends, family, clients and loyal customers!”

OUR MANAGEMENT TEAM

SUE HE

CHIEF FINANCIAL OFFICER

CASSIDY MCCORD

CHIEF CORPORATE OFFICER

RACHEL KING

MARKETING DIRECTOR

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