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our story

LEARN MORE ABOUT THE YUMY BEAR TEAM

who we are

We are a team of passionate, candy-loving people who want to bring a low-sugar option to mainstream candy. Our candy is 100% vegan. Every pack of Yumy Bear contributes to supporting local community initiatives, charities and animal rescue centres.

what we do

Our low sugar, plant-based, naturally sweetened candy is the delicious choice for everyone wanting to enjoy a bit of sweetness in their life! Yumy Bear is proud to be a Vancouver-based, women-owned company. 

our mission

ERICA williams IS A SERIAL ENTREPRENEUR AND HAS A LONG STANDING PASSION FOR HEALTH AND WELLNESS.

Erica has always been fascinated in finding out what helps our bodies function optimally. Her health journey started in 2009 when she developed an eating disorder at a young age and realized she needed to educate herself about nutrition and processing emotions so she could help herself and find a healthier way to live an active and happy lifestyle.

I am so excited to now offer a completely plant-based, guilt-free candy. I created Yumy Bear as much as for myself and the people I love as for everyone. Most importantly I am happy that people can truely feel good about what they eat.”

Meet our founder

ERICA williams IS A SERIAL ENTREPRENEUR AND HAS A LONG STANDING PASSION FOR HEALTH AND WELLNESS.

Erica has always been fascinated with health and fitness. Her health journey began in 2009 when she developed an eating disorder and realized to live a healthier lifestyle, education was key. Erica undertook studies in Kinesiology at the University of Fraser Valley and immersed herself in courses on nutrition, psychology, physiology, and even furthered her knowledge with a personal training and nutritional certification. During her studies, Erica competed in fitness competitions across Canada and created a consistent, healthier lifestyle and positive attitude towards foods.

Yumy Bear is founded on the “Feel Good” philosophy Erica now follows in her day to day. From her experience with coaching clients, the number one thing on everyone’s agenda was searching for low sugar snack options. “Using my kitchen as a starting point, I got to work experimenting with high-quality ingredients to create a unique gummy candy that is delicious and optimal for health-conscious people. After over a year of rigorous testing, Yumy Bear was created and in the hands of happy friends, family, clients and loyal customers!”

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